Communication Theory: Origins, Methods, and Applications (Fourth Edition)

Author: James Tankard
Publisher:
Publish Date: 2005-03-01
Features: Comprehensive introduction to influential theories in communication since its inception, the evolution of theories, and the latest dynamics in theoretical research in the context of multimedia and new media environments. Recommended by authoritative Western communication scholars as the best communication theory textbook; published in four consecutive editions in the U.S., highly acclaimed. Suitable for students and teachers in journalism, advertising, public relations, or other fields of communication, as well as media professionals seeking practical methods and insights.