The Mystery of Marketing

Author: Zander
Publisher:
Publish Date: 2002-01-01
Features: Amway is a world-leading direct selling company with its unique business philosophy. This book introduces the growth journey of the company, particularly highlighting its cultural concepts that focus on customer life quality and employee life goals, as well as its flexible and adaptable business art. The book also introduces the traditional professional ethics of "working for the customer," which has been prevalent since the Edo period in Japan. This customer-centric work philosophy has provided momentum for the rapid rise of Japanese enterprises in recent decades.