Media Frontier Report

Author: Zhou Wei, Editor-in-Chief
Publisher:
Publish Date: 2004-01-01
Features: Researching cutting-edge media issues and engaging with people concerned about media transformation has been our initial aspiration. As the discussion deepens, we increasingly feel a responsibility to do this well, because the media industry is related to national progress, national cultural sovereignty, and the great rejuvenation of the Chinese nation. This is the duty, task, and mission of every media professional. Currently, the wave of media group integration is surging, with new media talents emerging endlessly. Joining the WTO has made the media face numerous new situations, tasks, and issues. Where is media reform heading? This is a question that haunts all media professionals. This book presents a panoramic view of the ongoing media transformation in China from the strategic height of economic globalization and participation in international competition, addressing a series of cutting-edge media issues and introducing the basic operations of Western media. The book is divided into six parts: The Rising Wave of Media Group Integration, Foreign Media Making Inroads into China, The Competition of New Newspapers, The New Economy of Media, Media Illness, and Western Media Operations.