Media and the Olympics

Author: Ke Huixin
Publisher:
Publish Date: 2005-03-01
Features: This book adopts an empirical and investigative approach, using the case of Beijing's two bids for the Olympic Games as an example. It provides a detailed analysis of the strategies and successes or failures of various media in their promotional efforts. Supported by scientific and comprehensive statistical data, it presents the actual impact and effectiveness of their publicity. Additionally, it includes materials such as the questionnaire design and operational procedures used in this survey.