"Use the power of word-of-mouth marketing"

Author: Goodfellow Harris et al
Publisher:
Publish Date: 2004-06-01
Features:
Time-tested advertising methods
Affordable and easy-to-implement marketing strategies, turning satisfied customers into your brand ambassadors!
The "zeroth medium" of word-of-mouth is regarded by modern marketers as a marketing model with viral characteristics. It is today's most cost-effective information dissemination tool and the most trustworthy promotional medium. The immense credibility and promotional power of word-of-mouth have made "Information spreads through word-of-mouth" and "Good word-of-mouth is the most effective form of advertising" almost a universal consensus for all businesses. It has also become a dream for many weak brands with limited marketing resources.
This book introduces 101 practical tactics and techniques for word-of-mouth marketing, inspiring customers to verbally praise and promote your products or services. There's sure to be at least one strategy that will benefit your business.