Chinese Application Television Studies

Author: China Association of Applied Television Studies
Publisher:
Publish Date: 1993-06-01
Features: This book is divided into four parts and 29 chapters, totaling over 2.3 million words, all written by experts and scholars with rich teaching and theoretical research experience. Based on the fundamental understanding that "television theory should be a theory of development," and starting from the perspective that television studies is an emerging discipline with strong integration, artistry, scholarship, and practicality, this book provides a rigorous, in-depth, systematic, and comprehensive scientific discussion of television studies. With its numerous innovative theoretical elaborations such as "broad social nature," "integration," "aesthetic quality," and "journalistic nature," it enriches the theoretical writings of China's television field, fills the long-standing gap in the development of independent television theory in China, and thus contributes to the establishment of the macro framework of television theory in China, fostering this new discipline. The book is divided into four parts: Ontology, Programming, Production, and Techniques, covering topics such as television communication, television audiences, television news programs, television educational programs, television visuals, and television production.