Strategic Planning (Harvard Business School Classics)

Author: George Steiner
Publisher:
Publish Date: 2005-03-01
Features: With the continuous advancement of society, the development of economic activities, and globalization, enterprises are facing increasingly more and more complex influencing factors. This makes it more important to consider these factors from a strategic perspective to plan corporate activities and development directions. Professor George Steiner, a world-renowned scholar, published this book in this context. Based on a framework-based theoretical analysis and centered on corporate strategic planning experience, the book elaborates on issues such as situational assessment, strategic planning, contingency planning, control, and evaluation systems. At the end of the book, it also discusses the application of corporate strategic planning in non-profit organizations and personal lifelong planning. The book is concise, practical, and to the point, incorporating the essence of the author's many years of research experience and methods.