Innovation management and new product development

Author: (English) Trott / Wu Dong et al
Publisher:
Publish Date: 2005-05-01
Features: "Innovation Management and New Product Development" (2nd Edition) integrates innovation management, new product development, the role of intellectual property, and R&D management. It particularly emphasizes the need to view innovation as a management process and introduces a conceptual framework that highlights the importance of internal processes and external connections. The book not only examines how an organization's cultural heritage and knowledge base drive the development of business opportunities but also explores a wide range of topics in technology management and how companies manage R&D.