American Broadcast and Television Industry (Media Industry and Management Translation Series)

Author: [US] Walker/[US] Ferguson/Land/Zhang Yimou
Publisher:
Publish Date: 2005-06-01
Features: Analyzes the evolution of the functions of radio and television, providing a comprehensive understanding of the contemporary US radio and television industry and its development trends! Traditionally, in China, politicians, artists, and editors have managed the media, while economists, entrepreneurs, and managers have rarely been involved in operating it. There is a lack of basic concepts, strategic thinking, and operational experience in the media industry from top to bottom. In this book, we attempt to outline the various challenges faced by the US radio and television industry. We will review the technology, history, and decisive economic forces in program production and broadcasting. We will analyze the programming distribution methods and channels of national broadcast networks and syndication organizations, as well as local television stations. We will also dedicate a chapter to analyzing public broadcasting. It offers viewers an alternative to the dominant commercial television system. Through the analysis of the technology, history, and decisive economic forces in the development of the radio and television industry, as well as in program production and broadcasting, this book presents the various challenges and development prospects of the US commercial radio and television industry. The book focuses on analyzing the programming distribution and operational models of national broadcast networks, syndication organizations, and local television stations, while also examining the development overview of public broadcasting. Regarding the impact of television on individuals and society, the book also touches on the topic. In summary, through this book, readers can gain a more comprehensive and in-depth understanding of the US radio and television industry. This book can not only serve as a textbook and reference material for radio and television teaching and research personnel, as well as undergraduates and graduate students majoring in radio and television at colleges and universities; but it is also an excellent foundational reference for program distribution and marketing personnel in radio and television institutions, administrative personnel at various levels in the radio and television industry, and potential investors in the radio and television industry.