Winning loyal customers

Author: David Li
Publisher:
Publish Date: 2004-01-01
Features: Increase revenue and reduce expenses, creating original wealth through multiple channels. Open up revenue streams and cut costs, accumulating substantial profits from every little effort. Profit is the purpose and foundation of business operations. The sources of profit are primarily through revenue generation and cost reduction: revenue generation means increasing income, while cost reduction means lowering expenses. This book teaches you 101 ways to gain more profit. Some may already be well-known, but you might not have adopted them yet; some may give you a breakthrough, making you wonder why you never thought of them before; and some may inspire you to implement them in your company tomorrow. Increasing profit is not easy, and this book aims to help managers of small and medium-sized enterprises ensure that their hard work translates into tangible profits. The book includes content such as: establishing your own positioning; recognizing current and potential customers; climbing the ladder of reputation; seeking business opportunities; analyzing your business; seizing the opportunity and taking the initiative, etc.