Management Consulting Basics

Author: Jiao Yuying, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This book comprehensively elaborates on the principles of modern management consulting; the fundamental elements of consulting as a service industry and the inherent interdependence and mutual promotion among these elements; and introduces the procedures, methods, and strategies of consulting intervention in areas such as corporate competition and production management, corporate strategic management, corporate supply chain management, corporate customer relationship management, and corporate culture management, based on the demand for management consulting from Chinese enterprises in the context of global economic integration. At the same time, the book pays special attention to the new developments in management consulting theories and methods centered on information technology in the network environment. To bridge theory with practice, the book also includes case studies for reference. This book can serve as a textbook for information management and economic management majors in Chinese universities, as well as a training manual for corporate management personnel for learning and reference.