National Marketing

Author: Philip Kotler
Publisher:
Publish Date: 2005-03-01
Features: This is a brand-new framework for positive marketing worldwide, which can successfully accumulate national wealth. With the rise of global markets, no country can solely focus on a healthy domestic economy. Leaders must also formulate policies based on the nation's mission and personal vision to guide their daily efforts in increasing national wealth. The book is divided into four clear parts. The author first explores the challenges of economic development, then discusses methods for forming a national strategic vision. Next, they delve into policy development, infrastructure, and institutional frameworks. Finally, the author tells readers how nations and companies should work together to achieve prosperity.