Short Stories, Wonderful Management (Changing the Management Thoughts of World-Famous Enterprises)

Author: Chen Shukei
Publisher:
Publish Date: 2005-01-01
Features: HP's goal management plan and goals are the guidelines for all actions. Whether for individuals or enterprises, only with plans and goals can high efficiency of actions be guaranteed. Universal details The competition between enterprises today is not just a competition in product quality, but more importantly, a competition in service details. When product quality is the same, the quality of service directly determines whether a product will be a bestseller. Mercedes-Benz's quality reputation Quality and reputation are the two major for the survival and development of enterprises. Since its inception, Mercedes-Benz has paid great attention to product quality and reputation. They have grasped the quality control at every link, and at the same time, they have won the best market reputation for themselves. Coca-Cola's know-how and talent are the most active factors in productivity. The competition between modern enterprises, in essence, is a competition for talent. Coca-Cola has achieved today's success by seizing this key factor. Microsoft's innovation and change Society is constantly developing forward, and people's needs are also constantly changing. Developing high-quality and efficient new products to meet people's needs is the inexhaustible driving force for every enterprise to develop rapidly. Based on a serious analysis of the various management problems faced by enterprises, this book selects and organizes management cases of world-renowned enterprises from three aspects: management wisdom and methods, human resource management, and product and marketing management. This book explains some basic management concepts in the form of cases or stories. These management concepts and ideas are precious management experiences of world-famous enterprises. The power of role models is infinite. These cases or stories can bring readers beneficial management insights and help them find ways to solve management problems.