Ford's Century-Old Dream (Series of Enterprises Culture Engineering Books)

Author: Wang Yunhui
Publisher:
Publish Date: 2004-11-01
Features: "The 'Baijia Enterprise Culture Project Series' is a series of books developed and launched by Singapore New Century Enterprise Management Research and Development. It is edited by Professor Mo Shaokun, a master of international corporate strategic management and the president of Singapore Huaxin Century Enterprise Research Institute, and Dr. Mei Lin, the executive president. The series tells the cultural stories of enterprises worldwide and features renowned economists, outstanding entrepreneurs, and well-known experts as advisory consultants.
In 1896, when Henry Ford drove his cars onto the streets of Detroit, no one believed that the "people's car" dream of this farmer's son would run so far. "What kind of car is a good car? What kind of car can ordinary people afford? What kind of car can best meet people's needs?" These were the questions Henry Ford constantly pondered in the early days of his entrepreneurship. The Ford Motor Company, which has weathered a century of changes, is a miracle, a legend, and its development journey is also a process of cultural transformation. The eight-hour, five-day workweek, the assembly line for car production, and the Model T car all reflect Henry Ford's humanistic care. It is the power of culture that has allowed Ford Motor Company to thrive.
This book presents the authentic cultural concepts of enterprises and 29 classic cultural stories, providing readers with a comprehensive view of the outstanding corporate culture of Ford Motor Company. The adherence to these concepts has made Ford Motor Company this century-old enterprise.