Alternative Marketing—Make Big Money with a Different Mindset

Author: Jon Spolstra
Publisher:
Publish Date: 2005-05-01
Features: When an idea makes people laugh until their bellies hurt, a truly great idea is about to be born. Try approaching a problem with a different idea—it won’t take any risk. When the horse of opportunity gallops toward you, don’t hesitate—seize it, and you’ll embark on a wonderful journey. Maybe you just have a headache, but it’s still worth looking for some reasons from your feet—perhaps there will be unexpected rewards. Inspired by Jon Spolstra’s creative approach that helped a second-tier New Jersey Nets team’s revenue soar by nearly 500% in three years, many other companies have achieved similar success.
"Why has marketing always had such a bad reputation in society? Why do people always hold prejudices against marketers? What exactly do marketers do? Are they just selling things to goblins? This charming marketing book series will show you a brand-new image of 'marketing,' face-to-face with the master, letting you fully experience the charisma and true appeal of world-class marketing masters. At the same time, this series will bring you unique life insights and reflections through short, vivid stories and brilliant language."
If you want to equip your marketing performance with a turbocharger, Jon’s book will serve as an excellent guide on how to think and act. In the chapter, the author points out that 'alternative marketing' is actually the only way for your company to achieve true growth—while conservative marketing is far more dangerous. I completely agree with this view. This book is filled with controversial ideas. For example, how to attract people’s attention with a rubber chicken and how to attract new customers by giving away your products and services. It’s also a book about specific details that will challenge you and others in your company.
In the title of the second chapter, the author poses the question, "How can you become the best in your industry?" which will prompt you to think about goal-setting. In Chapter 15, he raises a significant and practical question that everyone in your company should ask themselves: "What have I done today to increase the company’s revenue?"