Turn and turn about

Author: [USA] David Kiley / Tian Zukai / Tian Hua
Publisher:
Publish Date: 2005-06-01
Features: A Twist in the Road: Volkswagen's Rise in America, is a globally iconic and captivating journey in the automotive industry from past to present. David Kiley vividly and insightfully portrays the origins of Volkswagen, offering exquisite perspectives on the personalities and business strategies within this grand drama of the company. This book tells the compelling and inspiring story of Volkswagen's legendary journey, detailing how the company used marketing wisdom and advertising to once again win the hearts of American consumers. Automotive expert and journalist David Kiley depicts the extraordinary achievements of Volkswagen's twist in the road, showcasing all the detailed information of the company's spiral development. He examines the process of Volkswagen entering the American market, using the values of Volkswagen and detailed descriptions of automotive performance to pique the curiosity of explorers while also igniting the passion of car enthusiasts. This enlightening narrative is suitable for business managers seeking brand insights and inspiration for enterprise development.