Cracking Enterprise Marketing Risks (Series of Cracking Enterprise Operating Risks)

Author: Lü Shuchun, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: Marketing is a crucial aspect of business operations, the terminal content of enterprise management, and also the most important content. It is related to the success or failure of business decisions and is a direct reflection of the level of business managers. Many successful enterprises are those that excel in marketing. Marketing can be said to be a direct proof of whether a business is good or bad. Many enterprises invest a significant amount of human and material resources into marketing, yet they keep stumbling on this "proof." Decisions can be made by yourself, but marketing is multifaceted and not solely determined by your say-so. The most important factor is the true demand of the market. Grasping this is the key to success. This book identifies the ten most common risks in marketing, accurately analyzes the causes of these risks, and provides practical and effective solutions by combining successful marketing cases. It is both professional and accessible, rich in content, highly practical, and a readable yet unobtrusive marketing book.