A Chinese Business Trip for a European MBA -- From a Strategic Perspective

Author: Wang Gefei
Publisher:
Publish Date: 2005-03-01
Features: I still feel that strategy is indeed very empty and empty! During my EMBA studies, professors often mentioned that as business managers, one must have a lasting strategic spirit, and the success of strategy should be achieved without bloodshed. My understanding is that this inevitably carries a tone of exaggerating the utility of strategy. Can you provide an example that convinces me? Why can some companies consistently demonstrate superior performance over their competitors, while others cannot? Why can the same good strategy not save two different companies at the same time? It's not just about strategic issues; the difficulties and confusions encountered by businesses during operations encompass aspects such as strategy, rules, innovation, environment, diversification and concentration, alliances and mergers, evaluation and execution, and more. Wang Gefei, with a pure European MBA perspective, combines his firsthand experience in leading consulting cases for numerous Chinese companies in recent years, offering a systematic problem-solving checklist for Chinese businesses. Each chapter in this book stands independently, focusing on solving one specific issue. Each chapter begins with the voice of a business, presenting problems and symptoms, followed by a systematic analytical approach to address them.