The Extraordinary Story of a Bottle of Magical Beverage

Author: (USA) Allen
Publisher:
Publish Date: 2002-01-01
Features: Coca-Cola appears in the turbulent, innovative, and competitive new America. The history of Coca-Cola is a microcosm of American history. Coca-Cola grew up and strengthened alongside the United States, transforming consumption patterns and reshaping people's perceptions of leisure, work, advertising, love, family, and the nation. The story of the Coca-Cola secret formula is even more magical and intriguing. This is a company that defies belief. If someone had bought a share of this company for $40 in 1919 and never sold it, their investment would have yielded over $100,000 after more than 70 years. If they had continuously reinvested the dividends along the way, their initial $40 investment would have grown into a sum exceeding $2 million. Investor Warren Buffett began buying the company's stock in 1989, and his $1 billion investment rolled into $4 billion within three years. What company is so magical? Coca-Cola! This book introduces the company's rise to success.