Small hands, big money, swallow the world

Author: (USA) Lindstrom/M. / (USA) Seybold/P.B. / Yu Ting
Publisher:
Publish Date: 2005-04-01
Features: If you want to communicate with young people and target them as consumers, this is a must-read book. Lindstrom provides valuable data and engaging stories that will take you into the minds and emotions of this new generation. Clearly, this generation is vastly different from the Baby Boomers. If someone challenges traditional notions, they will reconsider children's behavior in a fresh perspective. Martin Lindstrom has done just that in his new book, "Tweens: The Marketing Revolution." If you are responsible for your brand, read this book—it may be the best investment you make! "Tweens: The Marketing Revolution" will become an indispensable part of our corporate culture. Martin Lindstrom's golden tips can keep you alert for 60 hours and help you master these marketing strategies targeting children. This book will bring true enlightenment to marketers and business professionals. If you market to tweens and teens, "Tweens: The Marketing Revolution" is a valuable resource. Adults are in charge, but "tweens" (ages 8–14) call the shots! Globally, tweens spend $30 billion directly from their own hands each year, influencing over $100 billion in total spending, as they actually control and impact 60% of their parents' brand decisions. These little big people, small enough to rely on their parents, yet large enough to have independent brand preferences, are exposed to an average of 40,000 ads per year. The globally recognized chief brand master, Martin Lindstrom, will reveal what brands can do for these little big people—and how businesses must go to great lengths to address this cool challenge.