Network Marketing Basics

Author: Chu Fuling
Publisher:
Publish Date: 2007-12-01
Features: This book is based on marketing management knowledge and network technology knowledge, closely linked to the actual situation of China's online market, and systematically teaches the basic theories and skills of online marketing. The main content includes the concept of online marketing, online marketing principles, online marketing environment, online marketing platforms, online market research, online market positioning, online product strategies, online pricing strategies, online marketing channel strategies, online promotion strategies, online service marketing, and online marketing management. Each chapter is accompanied by "Learning Objectives" and "Discussion Questions" to help learners grasp the essence and apply what they have learned. This book can be used as a teaching material for higher vocational and technical college e-commerce majors, as well as a training manual for corporate employees.