Copywriting for Advertising (Luoja Advertising Studies Series) (Luoja Advertising Studies Series)

Author: Zhang Wei
Publisher:
Publish Date: 2002-07-01
Features: The compilation of this series is based on a systematic discipline system of advertising. Advertising is a discipline with strong practicality. The compilation of the series aims to adhere to the principle of combining theoretical exploration with practical analysis, focusing on both the construction of theory and the discipline system while avoiding scholastic and purely academic discussions. The advertising research in developed countries started early and has accumulated a relatively rich foundation. The compilation of the series is characterized by broad inclusivity and comprehensiveness.