Promotion and Integrated Marketing Communication (Translation Series of Authoritative Textbooks on 21st Century Economics and Management)

Author: (USA) C. Seminik
Publisher:
Publish Date: 2005-01-01
Features: As a manufacturer, the current need is to help consumers make a choice that meets their needs and brings them happiness. This requires a calm and pragmatic communication between manufacturers and consumers, and this book comprehensively demonstrates the implementation and measurement of such effective communication. As a renowned professor and an outstanding expert in advertising and marketing, the author combines over three decades of dedicated research and business experience. With its detailed data, rich content, keen insights, and clear, contemporary expression, the book provides a set of exquisite and practical tools for all students and researchers in this field, as well as marketing professionals today who are stepping toward tomorrow's marketing managers and managers currently formulating marketing strategies.
Target Audience: Faculty and students of marketing majors in colleges and universities, marketing and sales professionals in enterprises, and related management personnel.