General Principles of Media Management and Operation (Volume 1, Issue 1) (Media Management and Operation Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-04-01
Features: "General Principles of Media Management and Operation" starts from the basic knowledge of general management and operation, and deeply analyzes the core theories and operational techniques of media management and operation. The main content includes the interaction between media operation and media management, as well as the strategies to be adopted. It also covers the operation and management of media markets, media production, media products, media capital, and the establishment of a media management and operation system with Chinese characteristics. "General Principles of Media Management and Operation" is the volume of the "Media Management and Operation" series, and it analyzes some theoretical and macro-level issues related to media management and operation from a theoretical and macro perspective. For example, it addresses issues such as scientific management concepts, management philosophies, and the relationships and specific responsibilities between leaders, operators, and managers. The purpose of media management and operation is to achieve profit maximization through the scientific allocation of media elements. To ensure this goal is achieved, several common-sense issues must be addressed from both a theoretical perspective and an operational level, based on the current state of China's media industry. These issues are: , scientifically establishing the concept of the media "bridge"; second, scientifically formulating media management and operation strategies; third, deepening the operation and management of media resources; fourth, strengthening the cultivation of media management and operation talents; fifth, establishing and improving the media management and operation system.