Call of the Mall Super Brand Mall

Author: (USA) Paco Underhill
Publisher:
Publish Date: 2005-01-01
Features: A consumer city that encompasses endless business opportunities, a foundational work presenting the full picture of MALL and shopping culture. – John Manzella, Chief Financial Officer of Walmart
Anyone involved in the MALL industry should read MALL: How MALL Changed Our Lives, an authoritative work introducing and studying MALL. The publication of this book in China has unveiled the layers of mystery surrounding MALL, a highly controversial yet revolutionary force that has sparked a new wave of retail transformation in the country. At the same time, it provides a panoramic view of how this transformative retail format will change people's lives and consumption culture, as well as how it will reshape China's commercial circulation industry. – Chen Zhi, Chairman of CMALL Copperbox Plaza Chain Group
The changes MALL has brought to our lives have just begun, and we have great expectations and even more imagination. – Owen Eu, General Manager of China Square
Within a global perspective, it is difficult to find any commercial format as deeply transformative as MALL in changing people's lifestyles, supply chains, and industrial chains, integrating multiple fields such as commerce, real estate, and finance. It can even be said that almost anything you can imagine can be found in MALL. MALL is both a product of its time and a symbol of its era. – Guo Zengli, Director of the China MALL Industry Information Center and Secretary-General of the Commercial Plaza Professional Committee of the China Business Federation
Paco Underhill is known as a leader in the field of marketing, and this book further solidifies his status as a prominent social commentator. After reading MALL, I was surprised to discover that I knew almost nothing about this important carrier of the American economy and culture. – Management guru and author of Reimagine Tom Peters
Following department stores and supermarkets, MALL is now driving a new wave of retail industry transformation in our country. Originating in the United States, MALL emerged alongside the rise of suburbanization and the automobile family, representing an outstanding fusion of modern industrial and commercial civilization. It is a composite retail format that embodies contemporary consumer trends.
Paco Underhill, a renowned American consumer behaviorist, is celebrated worldwide for his bestseller Why We Buy. This time, he focuses on MALL, exploring it through the dual lens of an ordinary consumer and a research expert. He has visited MALLs around the world, experiencing them vividly, professionally, and comprehensively. He has felt the frustration of searching for a parking spot in a vast parking lot, patiently conversed with store staff, accompanied a young girl in selecting the perfect jeans, helped a middle-aged man choose a wedding gift for his wife, and joined a group of lively, fashion-forward teenagers on an enthusiastic tour of the MALL. His presence is seen in the restaurants, cinemas, restrooms, and entertainment venues of MALLs, and his gaze spans every brand's storefronts, shelves, spotlights, and mirrors.
Let us join Paco Underhill on this unique journey through MALL. You will undoubtedly be captivated by his humorous and stylish narrative style, as well as his sharp and accurate commercial insights.