E-commerce Theory and Practice (E-commerce Series Textbooks): (E-commerce Series Textbooks)

Author: Zhao Lindu
Publisher:
Publish Date: 2005-03-01
Features: This book starts from the basic concepts of e-commerce and introduces the theories of e-commerce network marketing and logistics. It analyzes e-commerce security technology, data warehousing and data mining technology, business process reengineering technology, e-commerce intelligent agent technology, and e-commerce web technology. It systematically describes the integrated application of supply chain management and the legal application of e-commerce. This book can serve as a textbook and reference for students in colleges and universities studying e-commerce, as well as a reference book for professionals engaged in the planning, design, and application of e-commerce systems.