Oxford Business English Course - Successful Communication (China Edition)

Author: (English) Jeremy Comfort, Chen Sude, et al.
Publisher:
Publish Date: 2001-11-01
Features: The Oxford Business English Course (China Edition) introduced by Fudan University Press is a professional English textbook compiled for cultivating interdisciplinary talents in the 21st century. The content of this series is developed based on the teaching materials of York Associates, a professional language and communication training company in York, UK, covering typical areas of business English such as successful calls, successful communication, successful meetings, successful presentations, and successful negotiations. The Oxford Business English Course (China Edition) focuses on the key skills of business English, with language functions as the main thread, training students' comprehensive language application abilities. This series is highly practical and operational, with each topic derived from various levels of economic and business activities. Through real-life scenes on VCDs and audio tapes, it simulates business scenarios, allowing readers to engage in business practice and enhance their skills. With the continuous expansion of China's opening-up efforts, the purpose and scope of English learning have become increasingly diversified, and the demand for senior interdisciplinary talents who are both familiar with international business and proficient in English has grown significantly. Based on this widespread social need, Fudan University Press has collaborated with Oxford University Press to introduce the highly acclaimed Oxford Business English series. The entire series consists of five books: Successful Calls, Successful Communication, Successful Meetings, Successful Presentations, and Successful Negotiations. Oxford University Press is renowned for publishing high-quality English textbooks. This series of English textbooks has distinct features: First, it is highly practical, with each topic derived from economic and business activities, enabling readers to understand the starting point of people through learning. Through simulations of real business scenarios using VCDs and audio tapes, readers can engage in business practice and enhance their skills in the process.