Strategic Analysis of Enterprises (Second Edition) (Second Edition)

Author: Zou Zhaohui
Publisher:
Publish Date: 2005-01-01
Features: This book strives to more fully reflect the fundamental role of economics, especially modern economics, in strategic management. The innovative aspect of this book lies in incorporating the economic analysis of corporate strategy into the description of the strategic management process, aiming to showcase the logical beauty of economics in strategic analysis and achieve the effect of making readers "not only know what is happening, but also understand why it is happening." Considering that most strategic management courses in China and abroad are structured around management processes, the book maintains a logical order of "Strategic Analysis—Strategic Choice—Strategic Implementation" to meet teaching needs. In terms of content, the book attempts to comprehensively synthesize and summarize the various viewpoints of strategic management theories from both domestic and international perspectives. In its exposition, the book emphasizes using comparative and inductive methods to distinguish itself from simple references to original works, thereby helping readers better understand the profound ideological connotations of strategic management scholars.