Balanced Scorecard -- Translating Strategy into Action

Author: Kaplan [USA]
Publisher:
Publish Date: 2004-06-01
Features: Kaplan and Norton innovatively proposed a new management perspective that transforms growth strategies into daily actions. It marks the beginning of a comprehensive and feasible corporate governance theory. Chinese organizations need practical solutions to address various critical challenges. Typically, they must accomplish multiple tasks under limited time and resource constraints. Fortunately, there is a globally recognized and widely acclaimed practical management method that helps businesses establish focus on strategy and significantly improve performance. This is the Balanced Scorecard, and this book is the starting point for its promotion. We are delighted to recommend the groundbreaking works of Dr. Robert Kaplan and Dr. David Norton to Chinese readers, with this being one of them, as they jointly created the Balanced Scorecard methodology. The Balanced Scorecard establishes this innovative method as the best practice for measuring and managing organizational strategy. This classic work describes how to break down strategy into action plans, using numerous real-world cases, examples, and charts to help readers understand how to translate fundamental strategic management concepts into practical actions. Both Mr. Kaplan and Mr. Norton hold Doctorates in Operations Management, and the exceptional strategic measurement and management method they created is universally applicable to almost any type of organization. This book is suitable for business managers, faculty in relevant fields at universities, graduate students, upper-level undergraduates, and all individuals interested in the Balanced Scorecard.