Enterprise Strategic Management

Author: Wang Fanghua
Publisher:
Publish Date: 2005-04-01
Features: Strategic management of enterprises is a crucial aspect of modern enterprise management, especially under the rapid growth of the macroeconomic economy. The success or failure of strategic management largely determines the future development of modern enterprises. This book is divided into fifteen chapters. According to the needs of teaching practice, review and reference questions are provided at the end of each chapter. Additionally, "Special Topic Summaries" are included in each chapter to help readers understand the achievements of many strategic management researchers. To support teaching, this book is also accompanied by the publication of "Selected Cases in Strategic Management."