How to Operate a Successful Exhibition -- I'm Crazy About Exhibitions

Author: Wei Zhonglong, Duan Bingde
Publisher:
Publish Date: 2003-01-01
Features: Exhibitions are a three-dimensional form of display. In the new era, the role of people is emphasized even more, and direct communication with people will become the most favored promotional method. Exhibitions perfectly embody the concept of "people-centered," generating intense popularity that will only grow stronger. How to plan and operate successful exhibitions? — Open this book, and the answers are at your fingertips. Since the reform and opening-up, China's exhibition industry has developed rapidly, with exhibitions increasing year after year, and exhibition service companies—both state-owned, joint-venture, and private—emerging like mushrooms after rain. The exhibition industry is regarded as a new growth point and a promising field. This book focuses on practical knowledge of organizing, designing, and managing exhibitions, including techniques and methods for goal selection and decision-making strategies, booth recruitment and promotional organization, exhibition promotion, on-site management, and post-exhibition design and management. For exhibition professionals, this is an invaluable reference tool.