Regional Market Strategy

Author: Xing Guo
Publisher:
Publish Date: 2004-06-01
Features: This book is a guide on how to successfully operate in "regional markets" and provides insights into the key points of regional market work from a systematic perspective and strategic height. It helps you achieve greater rewards with less effort and allows you to enjoy the process more. The book is highly systematic but each section is relatively independent.
Hope this book brings you "benefits from the first page"!
Regional markets are a concept in modern marketing segmentation or a theory of segmenting customer groups. In this book, you will encounter systematic and thinking tools, numerous success and failure cases, and practical techniques. This can provide guiding ideas for regional managers, making corporate market expansion more strategic, planned, scientific, and effective. The book is not only a tool for regional managers but also a guide suitable for marketing department supervisors, marketing directors, and even corporate CEOs.
For regional managers with marketing backgrounds, this book will help them further study and explore the best practices and latest trends in the field. For regional managers without formal marketing education, the book offers an excellent self-learning opportunity.