Experience Marketing (Poplar Beauty's 10x Profit Growth New Model)

Author: Xiao Jianzhong
Publisher:
Publish Date: 2005-02-01
Features: China's first full case study on experiential marketing in practice: Building unique specialty stores with experiential marketing and rapidly creating a chain commercial empire through franchising! As living standards improve, people are placing greater emphasis on obtaining personal fulfillment through consumption. Experiential marketing shapes consumers' sensory experiences and psychological identification, guiding and creating personalized needs, thereby finding new survival spaces and profit growth points for products and services. This book elaborates on the classic practical case of Liupingmei, a Chinese enterprise, which combines experiential marketing with franchising to create over 800 chain stores in just 3 years, with a single-store monthly revenue of as high as 250,000 yuan. Through an in-depth analysis of how Liupingmei implemented experiential marketing, readers are guided to comprehensively understand the methods and steps of implementing experiential marketing.