Information Management - The Most Comprehensive MBA Guide in the Field of Information Management

Author: Donald, Macdonald, and others (compiled by [USA] Donald, translated by Lü Chuanjun, Zhou Guangshang, Wei Ying)
Publisher:
Publish Date: 2002-02-01
Features: If you don't understand the immense role of information in various aspects of business, even the strongest technical capabilities cannot make a company successful. This includes information related to strategy formulation, process improvement, customer response, and product innovation. However, how can data and technology be applied to these businesses? Written by scholars from top-tier global institutions and successful business professionals, "Information Management" comprehensively introduces all managers to advanced theories, tools, and methods for understanding data and technology, ensuring the continuous success of enterprises.