Earning money is actually not that difficult (Survey on Chinese citizens starting businesses and getting rich)

Author: Lü Ping
Publisher:
Publish Date: 2005-01-01
Features: This book is very practical. If you read it in the early stages of starting a business, you will avoid many detours.
Liu Yonghao, Chairman of Xinhua Group,
Do you want to open the door to entrepreneurship and embark on the path of starting a business? I recommend you read this book.
Professor Huang Taiyan, a famous economist,
After reading this book, those who haven’t considered entrepreneurship will feel the urge to start one, and those who are already in the process will become wiser and more rational.
Dr. Qin Zhihui, Secretary-General of the China Small and Medium-sized Enterprises International Cooperation Association,
Wealth is everywhere. Action achieves dreams.
Promotional slogan for the "Wealth Creation" program.
This book is based on more than 400 programs broadcast by the "Wealth Creation" program over the past year, as well as extensive questionnaires, online surveys, and interviews. It also integrates relevant information from related fields. It addresses some of the fundamental questions people care about: What qualities are needed to start a business and get rich? How to evaluate and choose a suitable wealth-creation project? What preparations are needed for entrepreneurship? How to seize the economic environment around you? How to further develop after getting rich, and so on.
At the same time, this book records the advanced business philosophies and rich operational skills of wealth-creation stars, making it highly practical for entrepreneurs.
The "Wealth Creation" program is an agricultural economic segment of CCTV-7. Its perspective focuses on the new development opportunities and wealth-creation paths brought to agriculture, rural areas, and farmers during the new stage of coordinated urban-rural socio-economic development. It can be said that the "Wealth Creation" program has found a good starting point—interpreting the wealth-creation stars in the eyes of ordinary people, reporting on the wealth-creation experiences and innovative practices emerging in the process of agricultural economic development, and inspiring viewers to update their perspectives.
This book tells the stories of ordinary people around us who start businesses. Although they may not be as famous as Zhang Ruimin, Liu Chuanzhi, and other prominent entrepreneurs, their entrepreneurial spirit is equally admirable, their entrepreneurial success is equally worth celebrating, and they are equally rare entrepreneurial heroes in our country. However, in the chapter of entrepreneurial heroes in our country, the stories of ordinary people are particularly weak. Today, through our efforts, we will fill this gap by telling the real stories of ordinary entrepreneurs. Let our government and the general public recognize them, understand them, care about them, and support them, so that our entrepreneurial community can grow stronger day by day and so that entrepreneurship can more smoothly lead to success.
The cases selected for this book are all real stories recorded and broadcast by the "Wealth Creation" program since its reform. Over the past year since the reform, the programs of the "Wealth Creation" program have gained increasing attention and love from more and more people. The popularity and reputation of the program have been rising day by day. In the November 2004 online program visit ranking of CCTV, "Wealth Creation" ranked 7th out of 233 online programs on CCTV, with an average of 60,000 daily clicks, demonstrating its high level of attention.