Effective Communication (7th Edition)

Author: (USA) Heibels / (USA) Weiver / Li Yekun
Publisher:
Publish Date: 2005-03-01
Features: As a book introducing the principles, methods, and techniques of communication, its purpose is to help readers communicate more effectively and improve communication outcomes. For everyone, friendship and communication with others are essential in life, making reading this book necessary. For those who frequently interact with people in various settings and situations, whether they handle relationships appropriately or engage in sufficient communication with others, these issues can be resolved through reading this book. Additionally, the book will provide significant benefits in interpersonal interactions. The book is primarily divided into four parts: Basic Principles of Communication, Interpersonal Communication, Small Group Communication, and Public Speaking Communication. Each chapter not only discusses theoretical content but also incorporates insertions such as "Think About It," "Let's Do It," "Online Exercises," "Self-Assessment," and "Alternative Perspectives" to closely integrate theory with students' practical applications. This allows students to better and more deeply understand concepts and ideas. Furthermore, compared to the 5th edition, this book has undergone significant improvements and updates in both theoretical and practical content. It has also added two chapters on cross-cultural communication and workplace communication, which are highly valuable.