E Enterprise Operation and Management

Author: Jin Jiangjun
Publisher:
Publish Date: 2005-02-01
Features: This book first elaborates on how informatization can enhance corporate competitiveness, analyzes the problems of informatization in Chinese enterprises and proposes several countermeasures, explores the strategies of enterprise informatization and the quality requirements for enterprise CIOs. Then, it specifically analyzes the management philosophy and implementation methods of enterprise informatization, including Enterprise Resource Planning (ERP), Business Process Reengineering (BPR), Supply Chain Management (SCM), Customer Relationship Management (CRM), Product Data Management (PDM), Enterprise Asset Management (EAM), Information Resource Planning (IRP), Enterprise Competitive Intelligence System, Enterprise Information Portal, Collaborative Commerce, and Business Intelligence. Finally, it discusses IT service management practices to ensure the successful implementation of enterprise informatization and points out that IT governance is the essential path for enterprise informatization. This book is the result of the author's long-term development, research, and consulting in the field of informatization, featuring concise content, a clear structure, and numerous domestic case studies. It helps a broad readership, especially undergraduates, graduates, and MBA students majoring in e-commerce, business management, management science and engineering, information management, information systems and engineering, and computer applications, to comprehensively and systematically grasp the concepts and implementation methods of enterprise informatization in a relatively short time. This book can serve as a textbook or supplementary reading for relevant courses in business administration departments, software colleges, and information management departments. It can also be used as an in-service training manual for enterprise CIOs, as well as a reference book for students and professionals interested in enterprise informatization.