Strategic Management [Second Edition]

Author: [USA] Brouwerdu Hai Mise Teng Pert Qian Jiajun Zhang Qingwen
Publisher:
Publish Date: 2004-09-01
Features: This book consists of two parts. The conceptual part provides a comprehensive and complete strategic model diagram. Around this diagram, the authors use a rigorous logical structure to discuss a set of strategic management models. Its unique feature lies in placing managers at the center of the research from the beginning, analyzing corporate and company strategies from the perspective of management. From this, you will learn: the key role of management thinking in strategic formation and strategic implementation; the importance of change and the necessity of dynamically considering strategic management; the importance of organizational learning. As an excellent textbook on strategic management, this book can be used for teaching undergraduate and graduate students, as well as serving as a reference for a wide range of business managers and leaders at all levels.