Introduction to Entrepreneurship

Author: Zhang Dianhuan
Publisher:
Publish Date: 2004-06-01
Features: The author uses concise language and vivid examples to systematically explain entrepreneurship theory, entrepreneurial capital, entrepreneurial environment, entrepreneurial opportunities, entrepreneurial culture, entrepreneurial management, and entrepreneurs. He aims to help readers understand how to spot opportunities, grasp the market, develop plans, choose the right environment, master information, and successfully start a business.