Illustrated Marketing Management

Author: Feng Zhengping
Publisher:
Publish Date: 2004-11-01
Features: Products are produced for the people who use them; customer demand orientation determines the form of the product; books are undoubtedly a type of product; the needs of readers determine the form of the product; this book is written in a graphical way, making it "easy to read, easy to understand, easy to remember, and easy to use." From a marketing perspective, products are produced for the people who use them. In our current era of transformation, the changes brought about by this concept in various aspects of society and life are tremendous. Everyone personally experiences that there are more and more products in stores that meet unique needs, and individuality is recognized and respected more and more. This book is divided into fifteen chapters: Chapter 1 Introduction; Chapter 2 Marketing Opportunity Analysis; Chapter 3 Market Strategy; Chapter 4 Product Strategy; Chapter 5 Pricing Strategy; Chapter 6 Channel Strategy; Chapter 7 Marketing Communication and Promotion Mix Strategy; Chapter 8 Sales Promotion Strategy; Chapter 9 Advertising Strategy; Chapter 10 Power Marketing; Chapter 11 Marketing Public Relations; Chapter 12 Personal Selling; Chapter 13 Sales Management; Chapter 14 Marketing Research; Chapter 15 New Marketing.