Pain of Brands -- Misunderstandings and Criticisms of Chinese Brand Strategy

Author: Zhang Zhixiang
Publisher:
Publish Date: 2005-03-01
Features: Capital is a boat, and brand is the sail. With the sail of a brand, the boat of capital can sail smoothly. Today's market competition is essentially a competition of brands. A brand signifies high added value, high profit, and high market share. Whether a country, region, or enterprise possesses its own strong and well-known brands is a sign of economic development or stagnation, a reflection of comprehensive strength. Cultivating and developing well-known brands has become a long-term development strategy for enterprises, governments, and even nations. China needs world-class brands, but China lacks world-class brands! What obstacles prevent Chinese brands from becoming world-leading ones? This book will unveil the mystery for you.