Enhance corporate image

Author: Timothy RV Foster
Publisher:
Publish Date: 2002-01-01
Features: Based on the practical experience of a public relations expert, the book is presented in a step-by-step, user-friendly manner, providing practical and effective help for various companies in handling media relations. A strong corporate image is the pursuit of every manager, and its value is sometimes difficult to measure in monetary terms. Building a good corporate image requires time accumulation, advertising investment, product improvements, and other important factors, but public relations play a crucial role in this process. This book includes insights into public relations and media analysis needed to shape a corporate image, techniques for improving one's own image and generating news effects through mass media, strategies for planning special events and winning with creativity, as well as methods for properly handling negative publicity.