Corporate Strategies in Market Competition – Game Theory Analysis

Author: (German) Pfeiffer Rohm
Publisher:
Publish Date: 2004-09-01
Features: This book serves as a universal textbook for the Economics program at the University of Hamburg, Germany, and the Business Administration program at CEIBS (China Europe International Business School) in Shanghai. It is also suitable for vocational training and theoretical analysis. The book begins by analyzing the cost and production advantages of enterprises, providing a detailed introduction to various corporate strategies in market competition, including corporate ladder policies and output policies. It also offers theoretical foundations for management decisions on equipment investment, technological innovation, product branding, sales regions, advertising and promotion, product compatibility, and quality standards. As the global economic landscape gradually shifts toward oligopoly competition, enterprises urgently require guidance in both theory and practice for market competition. To address this, the book applies the basic principles of game theory to analyze the direct and strategic effects of corporate behavior in oligopoly competition. It further describes how monopolistic enterprises use barriers to prevent the participation of competitors. The book is richly illustrated with graphics, rigorous in argumentation, well-structured, and interspersed with numerous examples, aiming to inspire readers to develop strategic thinking habits, enabling them to apply economic theory to the reform wave and construct their own best strategies. This book serves as a universal textbook for the Economics program at the University of Hamburg, Germany, and the Business Administration program at CEIBS (China Europe International Business School) in Shanghai. It is also suitable for vocational training and theoretical analysis.