Beauty and Hairdressing Business - The Essential Principles for Successful Operation of 3P+2S

Author: Liang Yunqing
Publisher:
Publish Date: 2005-01-01
Features: This is a series of professional books focused on the business management of the beauty and hairdressing industry. The authors of this series are seasoned marketing management experts in the beauty and hairdressing industry. Through years of practice, they have summarized a large number of marketing cases and management tools for beauty and hairdressing businesses. These cases and tools are integrated throughout the chapters, making this set of management books highly practical. Many classic cases and management tools can even be used directly. This book provides a detailed explanation of the 3P+2S rule and includes an additional chapter titled "Employee Service Quality Training" after the "Employee Management Rule" chapter. This is a comprehensive training manual for beauty and hairdressing employees, designed to guide operators in training their staff. The final chapter of the book discusses franchising and chain operations in the beauty and hairdressing industry, primarily targeting larger beauty and hairdressing businesses. Through franchising and chain operations, these companies can enter a path of brand development. In summary, this is a must-read book for managers in the beauty and hairdressing industry. By learning the knowledge in this book, it is believed that it can bring satisfactory results to beauty and hairdressing businesses.