Marketing Tutorial

Author: Huang Shunchun Xiao Yong
Publisher:
Publish Date: 2005-03-01
Features: With the rapid development of social economy, the concept of marketing has gained increasing attention from various organizations in China, especially enterprises. The importance of marketing as a discipline in university management programs has also been highlighted. With the good intention of contributing to the development of marketing discipline, we have organized a group of teachers and scholars who have long been working at the forefront of teaching and research, accumulating rich teaching experience. They have written this "Marketing Teaching Material."