Purple Cow Management (EMBA Series)

Author: Wang Baoling
Publisher:
Publish Date: 2005-03-01
Features: This book presents various management theories in an accessible manner. It cites management examples from top-tier enterprises such as Haier, Lenovo, Galanz, Tongfang, Formosa Plastics, and Uni-President to support the theories discussed. It is a work that balances theory and practice. Additionally, to help readers gain a basic understanding of all management theories, the book features a special "Look and Think" section that highlights important management theories from both China and the world. It aims to clear up confusion for readers eager to learn, helping them become the most competitive EMBA among modern managers.