21st Century Vocational College Textbooks Management Tutorial

Author: Hu Yansong
Publisher:
Publish Date: 2005-04-01
Features: This textbook fundamentally meets the needs of cultivating applied talents in terms of its system; it incorporates new achievements and knowledge in the field of management studies in terms of its content; and it gathers experienced teaching faculty from multiple institutions in terms of its contributors. When writing this book, we aimed, on one hand, to comprehensively introduce the basic ideas of management, the development and evolution of management, as well as the fundamental principles and methods of management. On the other hand, we sought to absorb the new theoretical achievements in management, particularly the new ideas and methods with high value in Western management studies, while paying attention to the management challenges China is currently facing. This is to ensure that management can keep pace with the pace of development and have more Chinese characteristics.