Retail management

Author: Wang Li
Publisher:
Publish Date: 2005-04-01
Features: More stores, more products, cheaper prices, but problems also arose. Stores sold products made by factories, and factories made profits. Citizens bought satisfactory goods and were happy. Stores also made profits in the process, and the economy advanced and progressed under this benign operation. However, the effect of making money by opening stores attracted more people to invest in commerce. Large shopping malls and shopping centers were built both domestically and internationally with substantial capital, while those with smaller capital opened grocery stores or convenience stores. Commercial competition became unprecedentedly fierce, and the challenge brought by competition is: how to establish, survive, and develop in such highly competitive markets. This is an unavoidable topic for owners preparing to enter the retail industry and those who have already opened stores, and it is the content introduced in this book. This book covers retail theory, organizational forms of retail enterprises, the trade area and site selection of retail stores, store image design and product display, product category management and planning, product procurement management, inventory management and methods, and human resource management in the retail industry, etc.