Research Methods in Television Communication

Author: Liu Yannan
Publisher:
Publish Date: 2004-04-01
Features: The book is divided into 11 chapters, including; reviewing and summarizing the history of domestic and international television communication research and method development, analyzing its current status; outlining the basic elements and methodological characteristics of television communication research; systematically exploring some quantitative and qualitative methods commonly used in television communication research, such as survey research, content analysis, experimental research, field observation, etc.