American Business Genius (Volume 1 and 2)

Author: Cndio et al
Publisher:
Publish Date: 2005-03-01
Features: The first part introduces the development journeys of six relatively successful figures in the American business world. Ralph Lauren, the founder of Polo shirts; Philip Knight, the founder of Nike; Debbie Fields, who started her business with pies; Charles Lazarus, a titan in the toy industry; Dona Karan, a renowned New York fashion designer; and Mary Kay Ash, a successful entrepreneur in cosmetics and fashion, known for her "beauty business" and awards. The second part introduces the development journeys of another six relatively successful figures in the American business world. Bill Gates, who grew from a child prodigy to the king of Microsoft; Lee Iacocca, who brought good fortune to the American luxury car brand Chrysler; Sam Walton, who founded Walmart and gained a reputation for selling daily necessities nationwide and worldwide; Ted Turner, who pioneered 24-hour continuous broadcasting of world news on CNN and acquired MGM; Michael Eisner, the chairman of Disney and the one who brought Disney to the world; and Helen Gurley Brown, the editor-in-chief of the famous American fashion magazine "Metropolitan."